Traitor was special in its characteristics as both an action thriller and a character-driven drama with two protagonists. Six Foot gave a great amount of consideration to this, ensuring both aspects of the film were portrayed justly, and that the main characters were portrayed with equal depth.

Given abundant high-quality photography provided by Overture, Six Foot recognized the opportunity and importance of photo selection in telling the story of Traitor.

In order to offer a rich experience of the film while maintaining sensitivity to the plot, each photo was treated as key art, that on its own merit could channel an impression of the film. These "mini movie posters" suggest a depth and dimension to the film while keeping the mystery of the story in place.

Additionally, Six Foot aimed to provide two user experiences on the website: one experience welcoming the user to explore and discover facts about the film and characters; the other, a convenient interface to all of the film information, allowing the user a quick and easy way to reference the website's features.

Six Foot was able to provide a rich-cohesive interactive experience. From teaser-site, to website, to games on Facebook, the user could enjoy an experience that was uniquely Traitor.