METRICS

Good measurement leads to good data. Good data leads to good decisions. Good decisions lead to a more successful marketing campaign.

By meticulously tallying information about user activity, Six Foot can formulate an up-to-date and accurate snapshot of traffic, behaviors and trends. With these measurement statistics, we can identify unproductive components and consult on which strategies to apply in order to gain conversions.

When placed in conjunction with Search Engine Optimization and Search Engine Marketing, metrics can be a powerful tool for web and campaign management. Reporting can dispense a fountain of information. Our specialty is to analyze that information, provide insight on what is driving conversions, reveal common user paths, interpret site activities and give guidance on tactics that support offline marketing.

Specific services:

  • Site Assessment
  • Site Tracking / Analytics Installation
  • Keyword Performance Tracking
  • Custom Tracking / Sales Funnel Analysis
  • Custom Reporting
  • Campaign Analysis