Hardrock Interactive Promo

CLIENT NAME: Halliburton

VERTICAL MARKET: Energy

FEATURED SERVICES: Animation, Consumer Marketing, IA, UX And Orgineering, Web And App Dev

Haliburton sought a unique approach to introduce their newest Hardrock line of diamond-tip drill bits. Six Foot developed an interactive piece highlighting the product's speed and durability, driven by thematic elements from the intense sport of rally car racing. The end result was an informative and interactive animation with racing game inspiration. Instead of standard menus, users "drove" the animation through a simulated rally car course in a virtual driver's seat.