The Lord of the Rings Campaign

CLIENT NAME: New Line Cinema

VERTICAL MARKET: Entertainment

FEATURED SERVICES: Animation, Consumer Marketing, IA, UX And Orgineering, Metrics

The epic Lord of the Rings trilogy was followed by an equally epic series of DVD releases. Six Foot was tasked with creating a B2B campaign that captured the grandeur, excitement and complexity of the films while providing important DVD release information to retailers and the press.

Six Foot's campaign spanned all three movie releases and included on and off-line advertising media including email campaigns, Flash ads, interactive press and announcement kits, trailers and viral marketing tactics.